MINI Launches World’s First Hi-Res, Interactive LED Car #MINIartbeat

You might be noticing a very unique MINI driving around the streets of London. From August 5th through 19th, an illuminating new project from MINI unleashe

Lloyd Martin‘s insight:

This custom MINI countryman has 48,000 hi-resolution LEDs that dot the entire surface from roof to bumper — the combination of individual LED strips integrated with mapping technology create a seamless screen.

See on www.creativeguerrillamarketing.com